I have spent more than 20 years shaping the affiliate industry from every type of participant (network, publisher, agency, and advertiser), across every vertical (retail, travel, finance, et al), and with small businesses up to the most complex enterprise businesses out there.
Over time, I’ve navigated high-value partnerships and multi-layered decision processes, negotiated with the most bruising procurement departments, built and launched new product and service lines, developed compensation models that drive desired business outcomes, and turned underperforming programs and service lines into growth engines.
My consulting work helps brands, agencies, and networks design strategies to do the same:
- Exceed revenue targets without sacrificing margin
- Align stakeholders to the right KPIs
- Expand into new distribution without taking on hidden risk
Whether you need to restructure a stagnant business, bring a new product to market, or renegotiate high-stakes contracts, I bring the perspective of someone who has been on all sides of the table and knows how to get all parties aligned and productive.
US Market Acceleration for EU Businesses
The US is a very different market than the UK or EU, and companies that want to port their business into the US and Canada need to understand those differences or risk a stalled rollout. Having a partner who can help you adjust your EU and UK business practices for the North American market will give you a faster, more reliable path to growth.
I have helped European companies retool their offerings and accelerate their expansion into the US and Canada by:
- Delivering millions of euros in margin
- Increasing tenancy revenue by 149% year over year
- Securing record-breaking deals with major brands
By tailoring your offering, building new network relationships, and reworking how your account teams engage with advertisers, agencies, and networks, I can turn operational bottlenecks into systems that support sustained growth.
Advertiser Program Optimization and Operation
Running a high-performing advertiser or affiliate program takes daily focus, the right partner mix, and a strategy built around your specific goals. I help turn programs around and operate them so advertisers can focus on the rest of their business while still hitting growth targets and protecting margins.
In my years leading program management and advertiser development teams at CJ, I worked with some of the largest and most complex advertisers in retail, travel, finance, and other major verticals. I’ve restructured underperforming programs, expanded into new distribution channels, and designed partnership strategies that increase budgets and reduce churn.
My earlier work leading publisher development means I have direct connections with the largest publishers in the space, giving my clients faster access to high-value placements and opportunities.
Every program I run is tailored to the advertiser’s needs:
- Traditional affiliate setups
- Influencer-driven campaigns
- Raw, aggressive growth plays
- Refined, transparent, bespoke partnerships
Whether you need a complete program takeover or targeted management support, I can recruit top-tier partners, optimize campaigns, monitor compliance, and negotiate better placements. The result is a channel that grows faster, stays compliant, and delivers measurable results without adding operational headaches to your team.
Yield Safeguard™ from Coleman Digital
Yield Safeguard™ protects the revenue your marketing earns from being shifted, stolen, or misattributed.
We identify and stop partner tactics that:
- Move results from one channel to another
- Hide shady promotional methods
- Distort the true performance of your campaigns
With Yield Safeguard™, your team can push for growth knowing every win stays where it belongs.