Coleman Digital’s YIELD SAFEGUARD™
Get THEM off
Your brand
terms
Ad hijackers, naughty affiliates, fake-coupon sites, and typo-squatters are collecting on demand you created. We find them, prove it, and get them removed.
Book a Fraudit™: 30 minutes. We’ll pull your brand terms live and show you who’s taking credit for demand you created. If there’s nothing there, we’ll say so.
Protected brands:
Columbia Sportswear
Peet’s Coffee
Intelligentsia
Stumptown
Plow & Hearth
15%
Cut from SEM spend on trademark-plus terms
15%
Yield improvement across the channel
38
Look-alike domains identified across two brands
Who’s on your SERP
Historically brands kept affiliates off their own brand terms. That vacuum got filled by everyone else: competitors, low-margin resellers, and sites with no program to answer to.
TM Ad Hijacker
Copies your ad, direct-links via an affiliate link, and bills you commission on traffic you already bought.
SERP Lice
Non-affiliate coupon sites. No program, no rules, no real codes, just display revenue earned on your brand name and invented discounts.
Publisher Proxying
Third-party traffic routed through a publisher you trust, reattributed at their tracking layer, so you never see where it really came from.
Hijack Software
A toolbar or browser helper object fires a hidden click on your own listing. Your SEO team’s win becomes someone else’s payout.
Direct Linking
Resurgent and simple: an affiliate runs your own ad copy straight to your site, adding nothing but a tracking parameter.
Typosquatting
Look-alike domains hosting fake storefronts built to intercept customer payment data, now buying paid search to get found.
The mechanic
Credit diverted in one hidden click
A human clicks your organic listing, your paid ad, or your influencer’s link. Software already on the device fires a click through an affiliate link a fraction of a second earlier. The network sees the affiliate last. Your team gets nothing, and you pay commission on a sale you already made.
How we work
Platforms like AdPolice and BrandVerity generate alerts. Alerts are not answers. They don’t tell you who is behind the activity or what to do about it.
01
Identify the source
We map redirect chains, trace publisher relationships, and uncover proxying schemes to reveal who is actually behind the bidding.
02
Understand the money
Not all violations are equal. We investigate how they monetize and whether the behavior is systematic or opportunistic.
03
Enforce
Trademark and copyright takedowns, escalation with Google and Bing, and policing of unauthorized bidding by your own partners.
04
Hold the line
We sit in your program as a publisher on CPA with TM+ rights, so defending the SERP costs nothing until it works.
Upside
Defense that grows the channel
Increase share of voice
Push competitors, low-margin resellers and SERP lice down the page and take the space back.
Fix the customer experience
Replace invented codes and dead deals with brand-approved offers matched to what people actually searched for.
Better results for real partners
Influencers and content publishers stop competing with parasites and start competing for your customer.
Case · Peet’s Coffee & Stumptown
Thirty-eight look-alike domains, found and tracked
Threat
Fake storefronts on look-alike domains, built to intercept customer payment data.
Discovery
Attackers shifted from SEO and typo traffic to buying paid search ads on Google and Bing.
Response
We led enforcement with both platforms to remove the malicious ads and suspend the fraudulent domains. Thirteen are suspended or dead today, and the rest stay under watch.
Outcome
Active paid-search phishing campaigns stopped, with ongoing monitoring for the next wave.
Real
peets.com
Caught (22)
- peetscoffees.it.com
- peetccoffee.it.com
- peetsshop.it.com
- shoppeetscoffee.com
- peetscoffeeshop.com
- peetfcoffee.it.com
- peethcoffee.com
- peetvcoffee.com
- peetbrcoffee.com
- peetstore.com
- peetclcoffee.com
- peetmcoffee.com
- peetcofy.us.com
- peetcofey.us.com
- peetwcoffee.com
- peetncoffee.com
- peetocoffee.com
- peetgcoffee.com
- peetycoffee.com
- peetabcoffee.com
- peetzcoffee.com
- peetbocoffee.com
Real
stumptowncoffee.com
Caught (16)
- stumptownecoffee.com
- stumptowncoffees.com
- stumptowcoffee.com
- stumptowncoffee.us
- stumptowncoffes.it.com
- stumptowncoffee.co
- stumptowncoffee.biz
- stumptowncoffee.shop
- stumptowncoffeeroastersbrew.shop
- stumptoowncoffee.co
- stumpttowncoffee.co
- stumpttowncoffeestore.com
- stumptownncoffee.it.com
- stumptowncoffeez.com
- stumptownbeans.com
- stumptownportinc.com
Who runs this
Strategy with foresight. Results with vehemence.
Dan Sweeney spent 16 years on the network side, 5 on the publisher side, and 2 with agencies and advertisers, plus martech, retail media, search, display and social. We recognize these tactics because we’ve watched them from every seat.
Book the
Fraudit.
Thirty minutes. The Fraudit pulls your brand terms live and tells you exactly who’s on them: hijacker, proxy, coupon site or competitor. If there’s nothing there, we’ll say so.
Find out why the former CEO of a TM Scraper Service said “Why didn’t I think of that?” when he heard about Yield Safeguard.
Request a Fraudit
We reply within one business day.